As a cross-over trainer, I'm proud to be recognized as one of the pioneers in our industry's quantum shift from almost universally coercion-based training to the widespread acceptance today of force-free training methods. Along with that shift has come a monumental surge of trainers who are intrigued and compelled by the science of behavior and learning. We now very much care about the "why," not just the "how." Such was not always the case. Join me in a review of this journey; a discussion of the current state of the industry; a hopeful glimpse into the future - and how we might continue to influence the direction of our profession.