2015 APDT Annual Educational Conference & Trade Show

FR10 - Social Media: Madness or Money Maker?

Oct 16, 2015 3:30pm ‐ Oct 16, 2015 4:45pm

Standard: $20.00


Thinking of dipping your toe in the social media waters? Already taken the plunge but not sure if you're sinking or swimming? Marketing pro Gina Phairas of dog*tec reveals simple strategies to make social media work for you. She answers the 3 big social media questions: "Should I?" "Which should I use—Facebook, You Tube, Instagram, etc., etc.?” And "What should I do with it?" Social media is often mistaken as a miracle marketing cure, but in reality it requires some strategy. Come learn how to use social media to increase your business. You’ll leave with easy to-do's and a calendar full of social media content ideas to get you started and keep you going.

Learning Objectives:

  • Assess the role of social media in a comprehensive marketing plan.
  • Determine whether social media fits their own marketing needs and goals, and choose which outlets best suit them.
  • Review effective ways to use social media to increase business.


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