Thinking of dipping your toe in the social media waters? Already taken the plunge but not sure if you're sinking or swimming? Marketing pro Gina Phairas of dog*tec reveals simple strategies to make social media work for you. She answers the 3 big social media questions: "Should I?" "Which should I use—Facebook, You Tube, Instagram, etc., etc.?” And "What should I do with it?" Social media is often mistaken as a miracle marketing cure, but in reality it requires some strategy. Come learn how to use social media to increase your business. You’ll leave with easy to-do's and a calendar full of social media content ideas to get you started and keep you going.
Assess the role of social media in a comprehensive marketing plan.
Determine whether social media fits their own marketing needs and goals, and choose which outlets best suit them.
Review effective ways to use social media to increase business.