If you're not sending a regular email newsletter, you're missing a great opportunity to connect with your clients and prospects. Research has shown that email newsletters are a more effective way to stay in touch with clients than updates posted on social networks like Facebook or Twitter. Used properly, they can be a major asset to your dog training business. Email newsletters require a different set of skills and knowledge than other forms of electronic communication. Spam filters, technology, delivery issues, and unique design challenges can make email newsletters a challenge to create.
This session is designed to provide you with strategies for creating and launching an effective email newsletter campaign. In addition, you will learn to identify best practices and writing tips specific to this electronic medium. You will also learn strategies and design tips to avoid spam filters and ensure your newsletter marketing campaign is a success.
Learning Objectives: 1. Analyze the role that email newsletters play in an overall electronic communication strategy. 2. Assess how mobile devices affect email newsletters, and how to adjust your content/design to take advantage of this new medium. 3. An examination of the process of choosing an email newsletter design/sending service. 4. Determine what to look for in an effective email newsletter.