For the average dog trainer, it can be a challenge to create and maintain a professional and attractive business website. Your own website is a marketing, business, and engagement tool that reaches the entire world. Various social media fads will come and go, but your own website will always remain the primary online 24/7 representative of your business. It is vital that dog training professionals possess a well-designed, professional, frequently-updated website.
This session is designed as an overview for beginners and anyone else who wants to make their website more professional and usable. The session is intended to provide you (in practical, down-to-earth, and non-technical language) with the necessary practical knowledge to create and maintain a well-designed web site.
By the time this course is complete, you will understand more than most people today of modern site design, best practices for web pages, and what makes a great web site - with knowledge that you can apply immediately.
Learning Objectives: 1. Develop a clear understanding of where web sites are currently headed in 2013 with regard to design, tools and resources available for dog owners. 2. Become more aware of how to make your website mobile friendly. 3. Gain a better understanding of what to look for in a web and email host if performing a redesign. 4. Become more aware of the various options available for the upkeep and maintenance of your website. 5. Evaluate social media trends/options available today to integrate into your website.